Earth7 is planetary rover revealed as a part of S7 Airlines brand campaign — Best Planet We Know. Interactive experience combines cutting edge space technology with simple gesture control to enable users to manoeuvre the unique rover and explore the remote location 5000 miles away where it was situated. Seated in front of a huge screen transmitting Earth7’s live location, participants were able to remote control it with just a flick of the hand thanks to a high speed data connection and kinetic armband.

Aside from all the science stuff, Earth7 is really a game. It is dislpayed on 5 meter curved screen with real sound from location. Each participant driving the rover had the opportunity to win return tickets for two to any S7 destination worldwide, if they could collect three samples of life on Earth. From Jamón to kite-surfing, over 50 samples of life on Earth were rendered on top of the rover’s live video stream in a dynamically generated gaming interface to encourage players to explore the terrain.

Randomly generated each game to ensure a unique experience per player, each pilot had 90-seconds to find their first sample, followed by a minute to find the second one and, if successful, another minute to find the last one to win a golden ticket.

Agency: W+K Amsterdam
My role: Creative director