For 46 years the Dutch national women’s football team have been called The Orange Lionesses. And they’ve earned the name – playing with fierce determination and strength in a country where women’s football still gets little funding, attention or support. 

In 2017, the Nike sponsored team was hosting the Women’s Euros for the first time ever. So to garner attention for the team and drive conversation around women’s football we changed the national crest on their shirt from a Lion to a Lioness.

Agency: W+K Amsterdam
My role: Creative director
Awards: Eurobest Design Grand Prix, One Show Design Grand Prix, Silver and 2 Bronze Cannes Lions