“Watch Where We’re Going” is a campaign that shifts the narrative surrounding refugee athletes, spotlighting their resilience, hard work and athleticism as they show up ready to take on the best in the world.

We worked with Nike, who are the official kit supplier to the IOC Refugee Olympic Team, to introduce the athletes to the world stage. To do just that, we created a global campaign that hones in on the unfair truth that refugee athletes are often defined by their past experiences, and shifts to a hopeful future looking narrative focusing on their sporting ability. 

After the Anthem, we introduced the athletes to the world via series of Outdoors, films and interviews.

Meet Kimia Alizadeh –  a 2x medal-winning fighter, ex-member of Refugee Olympic team who changed her nationality to continue her sport.

Cindy Ngamba – the first athlete in history to win an Olympic medal for the Refugee Team.

My Role: Creative Director

Awards: One Show Bronze, Clio Awards Bronze, Epica Awards Bronze, Eurobest Shortlist