Why make ads if we can make flowers?

To celebrate the Netherlands women’s team ahead of the Euros, we worked with Nike to revise one of the nation’s most iconic symbols. Introducing Oranje Fatalis, a tulip with thorns for a team that knows how to hurt.

Created in collaboration with Dutch silk flower specialists Bloom & Wolf, Oranje Fatalis is a new breed of tulip to represent the character and fear factor of the Leeuwinnen as they set their sights on European glory. Because orange is nice, unless you have to share a pitch with it.

The thorned tulips took over flower stalls across Amsterdam in the lead-up to match days, available exclusively to fans wanting to show their support.

The Oranje Fatalis bloomed into the national symbol of the Leeuwinnen and became an essential part of fan culture and celebration throughout the tournament.