In wheelchair fencing, you’re strapped to a chair that’s then bolted to the ground while someone attacks you with a sword. There’s nowhere to go, no option except attack. 
As part of Nike’s Winning isn’t for Everyone campaign, we wanted to celebrate this, along with  Bebe Vio’s maniacal love of what most people would describe as absolutely terrifying.

And here’s some BTS the amazing Bas van Est took. 

Agency: W+K Amsterdam

My Role: Creative Director