Ahead of World Cup 2018, we unveiled ‘Never Ask’ – a campaign that highlights the unbreakable determination of Russian rebel athletes.

Two films showcase the highs and lows of sports and feature Aleksandr Maltsev, the first and only professional male synchronized swimmer in Russia and Elena Fedoseeva, a blind runner who has participated in dozens of races. Whilst the journeys of these individual athletes vary, their stories share the same inspirational belief that nothing can hold someone back from achieving personal goals.

Agency: W+K Amsterdam
My role: Creative director
Awards: Epica Silver, Eurobest Bronze, D&AD Graphite Pencil, One Show Finalist