Mbappé is one of the world’s best football players. His journey to the top was made inevitable by just one thing: his crazy love for football. He is the proof that loving our dreams never gets old.

From the line ‘Love your dream until it loves you back’, we made a film showing how, even though 10 year old Mbappé’s life was very different from nowadays Mbappé, one thing has never changed: he has always dreamt of being the world’s best football player. He has always loved his dream.

We also made a gigantic mural in Bondy, the city he grew up in, to inspire a generation of kids to hold on to their dream.

Agency: W+K Amsterdam

My role: Creative Director